Monthly Archives: September 2011

Not the copywriter, not the art director, not the creative director, not the account team, not the planner, not the client. How many highly qualified advertising professionals does it take to spot an apostrophe clanger?

Too many, it seems. However, many passers-by will notice and, rightly or wrongly, consign the brand to second-rate. In my opinion, rightly. Advertisements

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