Monthly Archives: January 2012

With the next person who uses a certain prefix, I’ll pre-lose the will to live.

What is this fixation with pre? It’s as if no one wants to commit to doing anything right now. Everything’s in limbo, in the ‘before’ stage. With invitations to pre-book, pre-register,¬†and pre-order, rife in marketing. Why not just ask me … Continue reading

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