Tag Archives: big companies corporate communications copywriting creative

A lesson from beyond for Volkswagen: always come clean.

It’s ironic that the man who said ‘the most powerful element in advertising is the truth’, was the same man who put Volkswagen on the road to success some sixty years ago. Probably a good thing then, that Bill Bernbach, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Digital dangers: media without messages, social without skills.

With the epidemic of digital and social marketing has come a paradigm shift. Where once, creatives were given license to fit the medium to the message, these days briefs are often exclusively ‘digital’, no matter what’s being sold, or what’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

If big companies were happier, they’d communicate better.

There’s a tell-tale sign of discontent in any big company: bogies, affixed to the washroom walls (usually those of the closet, to preserve anonymity), by aggrieved employees.   Things are at an even lower ebb when the maintenance team, hastily … Continue reading

Posted in Uncategorized | Tagged | Leave a comment