Tag Archives: Campaign

If Europe was a brand, would you buy it?

First, a quick reminder that a brand is defined as ‘the name given to a product or service from a specific source’. (The cynical might point to the origin of the ‘brand’, as a device for identifying cattle, as being especially appropriate … Continue reading

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Visit England’s campaign fails because it avoids the simple truths about holidaying in the UK.

As a child, I only knew holidays in the UK. The furthest we ever ventured was Guernsey, which to me seemed a world away. And I loved those times. I remember blubbing inconsolably in the car, all the way from … Continue reading

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