Tag Archives: marketing

A lesson from beyond for Volkswagen: always come clean.

It’s ironic that the man who said ‘the most powerful element in advertising is the truth’, was the same man who put Volkswagen on the road to success some sixty years ago. Probably a good thing then, that Bill Bernbach, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Visit England’s campaign fails because it avoids the simple truths about holidaying in the UK.

As a child, I only knew holidays in the UK. The furthest we ever ventured was Guernsey, which to me seemed a world away. And I loved those times. I remember blubbing inconsolably in the car, all the way from … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 2 Comments

Digital dangers: media without messages, social without skills.

With the epidemic of digital and social marketing has come a paradigm shift. Where once, creatives were given license to fit the medium to the message, these days briefs are often exclusively ‘digital’, no matter what’s being sold, or what’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment