Monthly Archives: July 2011

Unless your brand is perfect, flaunt the imperfection.

A few months ago, I developed an advertising idea for VisitScotland. Specifically, it was aimed at persuading people to visit the Scottish highlands, where apart from an annual plague of midges, there is perhaps only one conceivable negative which might … Continue reading

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The ‘world’s greatest newspaper’ says thank you, goodbye, and sorry.

Yesterday, I bought my first, and by definition, last, News of The World. Perhaps you bought a copy too. For me, it didn’t quite compare to the taboo of buying a second hand record by Gary Glitter (another of our nation’s fallen favourites). Nevertheless, it was … Continue reading

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